Post about "Marketing"

Implement the “5Cs” Strategy Into Your Digital Marketing Mix

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to succeed in the ultimate battlefield of digital war. A well-planned set of digital marketing goals will help you measure the performance of your marketing activities and get real results. Implement the ’5Cs’ strategy into your digital marketing mix to get closer to your business marketing goals:

C – Connect: Connecting your brand with target audience is the first step toward marketing success. The customer is the CEO of your business. To create a brand your customers will love you need to connect with them. So how do you make a connection with customers? It’s through social networks, email, website, blogs and search engines. Building a meaningful, emotional connection is vital for establishing successful customer relationship.

C – Converse: Just because you know well about the features and benefits of the range of products and services your company provides doesn’t mean that your customers are also aware of them. Communicating directly with your niche community is necessary to inspire brand awareness. Customers want to be emotionally impacted during their entire journey of commercial existence. Keep in mind some of the right ways of customer communication – send personalized emails, create content based on customer needs and engage in conversations on social channels.

C – Characterize: A business is one that customers only know while a brand is one that they love. You have too many competitors selling the same services as you do. How are you different from them? What is so unique about your products? You need to characterize your business to build a brand that customers love to recommend. You need to convince customers about the benefits that they can gain from using your services. People choose a product based on the value they receive. So be unique, be distinctive to get more recommendations and repeat customers.

C – Captivate: If you don’t understand the value of customer engagement and instead, focus on sales pitch, then you will definitely fail in the long run. Engaging with your target audience is necessary to retain existing customers and attract new ones. To captivate your customers you must provide useful information through all digital marketing channels, make all conversations two-way, serve your customer needs when they want, and become an honest, empathetic & assertive communicator.

C – Convert: The ultimate aim of your digital marketing campaign is to convert prospects into buying customers. Your customer conversion strategy requires a complex combination of value proposition, customer online experience management and customer feedback. Reach the customers at the right time and right content to move them through the conversion funnel.

If your business starts using the ’5Cs’ digital marketing strategy, you will be able to better connect, attract, engage, communicate and convert potential customers. With more repeat customers and more conversions, your business will become sustainable. The 5Cs will yield the greatest wins to help your business grow and get bigger!

Glenlake Community Homes For Sale and Real Estate in Northwest Austin, Texas

Glenlake HomesReal estate properties in the Glenlake neighborhood are ranging from $700,000 to $1.5 million. The homes include large and comfortable houses with multiple bedrooms and a variety of living areas. The huge acreage, averaging from two to four acres, are nestled in the rolling foliage of the Hill Country. This allows the home to maintain a sense of intimacy and privacy along with providing a lot of room to grow into. There are a variety of homes in different styles and types that have been built over three decades of development. Winding roads move through the Texas Hill Country and the homes often overlook some of the best views of this natural setting including hills, forests, lakes, and the Colorado River.Glenlake Homes For SaleGlenlake is located 15 minutes from Central Austin, west of Highway 360. Lake Travis is also in close distance being 15 minutes to the west and is a popular fishing spot stocked with largemouth bass, guadalupe bass, white bass, striped bass, catfish and sunfish. The popularity of Lake Travis has also made it a popular recreational and leisure spot with water sports,camping, and trails. In addition, small commercial businesses, the Austin Country Club, shops, restaurants, and other commercial activities are within a short driving distance to the homes in Glenlake.The neighborhood is nestled in the rolling landscape of the Central Texas within a mature forestry, typical the natural beauty of the region. To the southwest is the winding Colorado River which flows into Lake Austin. The Emma Long Metropolitan Park, bordering to southwest, consists of more camping grounds, hiking, water access, swimming, and other outdoor recreational activities closer to the Glenlake community but still within the forestry of the Hill Country.Glenlake Real EstateThe Glenlake neighborhood contains around 165 households with around 450 residents and more than 100 children, providing the family orientated atmosphere that makes the community close-knit and a very comfortable place for children.Homes in Glenlake are part of the Leander Independent School District. Children grades kindergarten to fifth grade attend the highly rated and relatively new Laura W Bush Elementary. Sixth grade to eighth grade attend Four Points Middle School. Finally newly completed Vandegrift High School accommodates grades nine through twelve. All local schools are within a short driving distance of the neighborhood.More About This CommunityThe socially active Glenlake Neighborhood Association hosts regular events such as an annual Halloween Hayride in October and frequent community picnics. In addition the Association provides resources for incoming homeowners in order to help move in. Finally the Glenlake Neighborhood Association also coordinates community socializing such as book, gardening, cycling and tennis clubs that engage people with their neighbors in various social settings.